![](/application/files/cache/9/a/f/2/7/9af278d18f62a19a317cf7885f6605008c30b7ec.png)
Rimmel
by MSL
The Wild launched Studio London, Superdrug's own-brand beauty line, on TikTok with the aim to appeal to a Gen Zs, whilst being relevant to all. We leant into their 'I AM' brand campaign to create 'If I am Honest, I...' product and creator content around honest beauty stories.
Share
Now that your work is live, why not share the love?
Looks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in