Alpro reminds us that there is more than one way to save the planet

Multiple studies have demonstrated that plant-based eating is one of the simplest and most impactful things we can do as individuals to help tackle climate change.

Izzy Ashton

Deputy Editor, BITE Creativebrief

Share

Alpro

The campaign shines a spotlight on how switching to Alpro’s plant-based foods – whether you become a plant-based barista with your morning coffee or switch up your afternoon cuppa – is a great way for consumers to help save the planet’s resources.

Agency:: VMLY&R, London

Disciplines

Advertising/Creative Integrated marketing

Sector

Food & Drink

Bite Insight

When it comes to discussion about the environment, about the ongoing climate crisis and what we can do about it, solutions abound that often focus on not driving or driving electric, on solar panels or even hand making your clothes.

But Alpro wants to remind people that there is an easier solution, and that is by switching to plant-based foods.

‘Glug Glug Yum’ from VMLY&R takes a tongue-in-cheek look at the oft lauded ways of saving the planet’s finite resources, concluding that switching to plant-based products allows people to “eat your way to a better planet.”

The campaign follows on from Alpro’s recent announcement of its new five-year Health and Sustainability Pledge, titled ‘Feeding the Future With Plants’, which outlines its commitment to changing the way the world eats for the better.

Adam Noel, Creative Partner at VMLY&R said: “Alpro is a brand that goes the extra mile for the planet. They’re genuine problem solvers that are often three steps ahead of the loud competition that tend to prioritise their image over innovation.”

Multiple studies have demonstrated that plant-based eating is one of the simplest and most impactful things we can do as individuals to help tackle climate change. Alpro’s campaign is a humorous reminder to us all.