Hot Pick

Argos reawakens nostalgia for their Christmas catalogue

In the midst of an uncertain political climate, Argos' Christmas ad from The&Partnership hits the right notes with its focus on pure joy.

Izzy Ashton

Assistant Editor, BITE

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Argos

Celebrating the iconic, long-standing tradition of circling your most-wanted gifts in the Argos catalogue, renamed the ‘The Book of Dreams’, the advert delivers on this promise as a dad’s childhood dreams are awoken when he sees a drumkit his daughter circled.

Agency:
The&Partnership London, London

Disciplines

Advertising/Creative

Sector

Retail

Related Tags

Christmas