Trend
For success in influencer marketing, think 6 7… and 8, 9, 10
Brands must be careful how they engage with virality and trends.
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Chris Robinson is Interim Head of Paid Media at The Goat Agency, part of WPP Media. Over the past decade, he’s managed the paid social strategies for some of the biggest brands in fashion, beauty, tech, entertainment, FMCG and more, covering everything from product and new market launches to direct acquisition via paid social.
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