About
Florence Fahmy is a Senior Creative specialising in social-first ideas and art direction across 360 campaigns.
Having worked across London, Sydney, and New York, she creates culturally-driven ideas that connect brands with communities through both influencer and brand content.
With a strong understanding of internet culture and social behaviour, Florence develops concepts that feel native to platforms and turn cultural moments into brand storytelling that sparks conversation and earns attention.
Her work spans brands including PUMA, Dove, Fire TV, Microsoft, Ulta, HelloFresh, ASICS, Sonos, and the Australian Olympic Committee, and includes the Cannes Lions winning Dove Share the First campaign.
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