About
Hayley James is Associate Director at Sense, an experiential agency specialising in real-world brand experiences that move people and brands. Over more than a decade with the agency, she has worked across London and New York, helping to launch Sense’s US business in 2017 and developing a global view of how brands can show up meaningfully in culture.
Hayley is closely involved in Sense’s HXLab, exploring the shifts in human behaviour, culture and innovation that are reshaping how people connect with brands. She is particularly interested in the role of live experiences at a time when digital life feels increasingly manufactured, optimised and easy to ignore.
Her work sits at the intersection of commercial growth, cultural observation and creative ambition, with a healthy intolerance for playing it safe and a belief that the best experiences don’t just ‘disrupt’ people’s lives - they earn a place in them.
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