About

James Hacking is the founder of Socially Powerful, an award-winning global social-first marketing and influencer agency launched in 2017. A former creator himself, he first made his name as a pioneering football freestyler, building audiences and brand partnerships long before the creator economy had its label. His firsthand understanding of how platforms evolve, communities form, and culture travels now shapes his work as a modern-day marketer and founder.

Under James’s leadership, Socially Powerful has delivered high-impact campaigns for many of the world’s most recognisable brands, across beauty, food, fashion, gaming, sport and emerging tech, and continually developed an intuitive AI-powered tool that sharpens creator selection, strengthens brand safety, and improves ROI. He is the host of podcast Behind the Screens, where he digs into the untold stories and unfiltered realities of lives online. On LinkedIn, James is a regular commentator on the future of social, the highs and lows of founder life, and an advocate for mental health and fatherhood.