About
Justin Healy is the founder of Spark Market Research, which he established in 2007. For nearly two decades, he has worked with brands across the UK, Ireland and beyond, helping them turn customer understanding into stronger strategies, sharper positioning and measurable growth.
With a background spanning marketing, brand strategy and insight, Justin specialises in making research practical and actionable. His work covers brand and communications, customer segmentation, innovation, audience understanding and tracking, combining quantitative evidence with the depth of qualitative insight to uncover not just what consumers are doing, but why.
Known for his straightforward, commercial approach, Justin helps businesses cut through assumptions and make better decisions with confidence. He is passionate about ensuring insight earns its place at the heart of business strategy, enabling brands to stay relevant, distinctive and connected to the people they serve.
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