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Why brands need to think like publishers to stay relevant
In the competition for attention, the gap between brands, publishers and creators is narrowing.
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Siobhan is Chief Publishing Officer at Jungle Creations, where she leads the publishing department, setting brand strategy, spearheading platform development, and driving revenue for the company’s portfolio of 7 social media brands with over 145 million followers. Siobhan has a decade of experience in brand development, social and traditional media, having started her career at The Guardian and joined Jungle Creations in 2019. Siobhan was a finalist in the Rising Star category at Campaign’s Media Week Awards and VideoWeek’s Leadership In Video award.
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Tapping into festival culture: food is the new rock and roll
Festivals offer brands the unique opportunity to connect with audiences via music and culture
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