About
With a 20-year career built around understanding human behaviour and triggers to purchase, Tom’s strategic leadership brings a rare skill-set to clients: blending the ability to deliver behaviour changing initiatives that drive conversion, while helping brands and retailers upscale commerce marketing regionally and globally. He has a proven track record in activating business growth with innovation. Today, Tom is responsible for driving retail and shopper capability with particular focus on how brands build category, consumer and channel growth for clients including LYCRA®, Alliance Health, Viagra. He has led transformation of loved brand Evergreen to an ecommerce success story. He was a lead on Boots’ ‘Bootiques’ campaign helping re-establish the retailer as a credible gifting destination. The work has been highly awarded, including Silver Lion in 2021. Tom’s views are published by The Grocer, Management Today, and industry titles such as The Drum.
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