About
Tom Ridges doesn’t buy the hype around digital-first everything. As founder of Herdify, he’s on a mission to prove that real marketing power lies in human behaviour, specifically, the hidden influence of offline communities. A former Microsoft-er turned startup founder, Tom now leads Herdify in using AI and behavioural science to model how influence spreads in the real world, just like a virus. The result?
Disruptive brands and charities like Who Gives A Crap, Abel & Cole, and the RSPCA are cutting waste and getting more impact from every pound.
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