The first ever TV spot for the brand underlines the fact we have all been pronouncing it wrong.
We’ve partnered Belvoir Farm to develop their new brand platform ‘Welcome to our Wild’. Step into 40 years of handpicking elderflowers, growing trees, sowing wildflowers, beekeeping, owl-box building and of course, drink making.
Sector
Food & DrinkThe chances are you may have had a sip, or a gallon, of one of premium soft drink brand Belvoir Farm’s drinks, but the chances are you don’t know how to pronounce the brand name.
While you were happily sipping on that sparkling Elderflower, you were blissfully unaware that the brand’s name is in fact pronounced ‘Beeva’.
The lighthearted campaign from Hell Yeah! is the brand’s first ever TV campaign and the first iteration of the new brand platform ‘Welcome to our Wild’.
The campaign will run across national TV channels, video on demand, paid social media influencer outreach, partnerships and in-store, and online shopper activation. Media has been planned and bought by Bicycle.
Daniel Wheeler, Director of Marketing at Belvoir Farm explained: “For the past 40 years Belvoir Farm has grown to a £23m business in the UK alone without anyone really knowing who we are. So we really wanted to take the shackles off with this first national TV advertising campaign.”
The campaign, which feels like stepping into an idyllic British farm, successfully leans into the post-lockdown appreciation of nature. Belvoir Farm appointed creative agency Hell Yeah! earlier this year to support its repositioning.
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