Pixar’s Toy Story, The Simpsons, The Walking Dead, The Kardashians; all these shows can be found in Disney+’s ‘House of Disney+. To celebrate the expected and unexpected content that can be found on Disney+, Leo Burnett and Disney+ have launched a new EMEA-wide advertising campaign to showcase the breadth and variety the service boasts. 

The campaign aims to show the diversity of the full range of TV series and movies available, by showcasing the content side by side all under one Disney+ roof.

“Disney is synonymous with timeless storytelling and with this campaign we want to make sure viewers understand Disney+ is the home of a wide variety of iconic content. From “Encanto” and “The Book of Boba Fett” to “Pam and Tommy” and “The Walking Dead” and our upcoming slate of European originals. Our subscribers can find just about anything they are in the mood for on Disney+. Some may even be surprised by what they find." explained Usama Al-Qassab, Vice President Marketing Disney+ EMEA, The Walt Disney Company.

The TV spot blends live-action and CGI elements, opening with a remixed soundtrack of Wondrous Place by 1960s singer Billy Fury. The camera descends from the sky onto a collection of apartment buildings that resemble the Disney Castle.  

The camera reveals that the castle is a collection of separate buildings, with an illuminated Disney+ sign on top. Audiences are then taken on a journey through the various apartments, where each room is themed with content available on Disney+.

Viewers see six different rooms themed with “Toy Story”, “The King’s Man”, “The Simpsons”, “The Kardashians”, “The Book of Boba Fett”, and ”The Walking Dead”; showing the diverse range of entertainment. Live-action scenes from each room take cues from the content the characters are watching, such as a shadow of Rex from “Toy Story” and an action scene reminiscent of “The King’s Man”. The film ends with the camera shot pulling out of the apartment blocks to reveal all six rooms are under the Disney+ roof. 

“Disney+ is fast becoming known for TV and movies beyond the expected – as so many of us who time-travelled with the “Beatles: Get Back” recently can testify to. Disney has almost 100 years of rich heritage in setting the bar on storytelling and production – so we’ve brought the same care and craft in bringing this familiar yet surprising House of Disney+ to life. Blending CGI with live action and everything in between, Ian has helped us make a film that’s worthy of the content on Disney+.” added Publicis Groupe UK’s Chief Creative Officer Ben Mooge.

The TV spot was created by Leo Burnett London and directed by Ian Pons Jewell and it builds on the campaign’s juxtaposition idea that was created in-house. The campaign will run across TV, cinema and on social media and launches ahead of “Pam and Tommy”, “The King’s Man” and “The Walking Dead”.