Art
Chanel x i-D Mirror Maze
Kara Melchers
Managing Editor, BITE Creativebrief
Mirror Maze is an immersive installation created by British set designer Es Devlin. Visitors are taken on a journey of scent, which includes an exclusive CHANEL fragrance created just for the exhibition by their in-house perfumer Oliver Polge.Â
"I wanted to try to make people have that feeling that I have when I open a cupboard door in a strange hotel in Belfast and smell moth balls and plummet – literally no part of the cerebral cortex engaged, pure ancient lizard lymphatic system kicking in – transporting you to how it felt when you smelt that smell when you were a child," said Devlin
The experience is housed in a South East London warehouse.