With Easter weekend around the corner, Asda has launched a new joyful campaign that brings ‘Big Easter Energy’ at Asda prices.

The campaign is part of the ‘That’s Asda Price’ brand platform, which showcases how Asda helps customers to go big without the price tag. 

The campaign, created by  Lucky Generals, brings this ethos to life with Asda humour. Two new 20-second films encourage customers to ‘go big’ on Easter, without the big price tags.

Both films bring to life the family fun and chaos of Easter to show how Asda’s value can help elevate the occasion. The first film, ‘Easter Bonnet’, shows children wearing their over the top Easter creations complete with lights, eggs and even a mechanical rabbit.  A voiceover says: “Wowzers, that’s big Easter energy.” As the family get ready to enjoy an Easter meal complete with all the trimmings from Asda. 

The second short film shows a couple heading to a family gathering in a taxi. As they look for the home they are visiting, they see an enormous pastel Easter egg in the front garden, complete with the words ‘Eggcited you’re here’. The couple squeeze past the egg to enter the house and sit down to an Asda Easter feast. 

The family-focused films showcase how Asda can help make a seasonal celebration special. Both spots close with the line ‘That’s Asda Price.’

“Easter is a moment where families naturally want to go big - on the food, the fun and the little traditions that make it special. This campaign taps into that energy in a way that feels unmistakably Asda - upbeat, relatable and full of personality, showing that we're here to help customers bring extra joy to the long weekend, with Asda Price at the heart,” says Jen England, Marketing Director at Asda.

The campaign will run across TV, radio, press and social ahead of Easter, supporting customers as they prepare for a long weekend of celebrations.

The seasonal editions of the ‘That’s Asda Price’ brand platform showcase how the retailer brings the brand promise to life year-round.