Bank of America taps Beckham for Street of Dreams campaign

Bank of America has launched a new short film ‘Field of Dreams’ which tells the story of a young girl experiencing homelessness who refuses to give up on her dream to play football.

The uplifting film, which is set to the U2 track ‘Street of Dreams’, features Sir David Beckham and brings to life the transformative power of sport to inspire, build resilience and empower young people to chase their dreams on and off the field. 

Equally, Bank of America has earned the right to advocate in this arena with its long-term commitment to its ‘Soccer with Us’ platform. By the end of 2026, the bank aims to have impacted over 1 million young people aged 6 to 18. The programme includes a Soccer at Schools initiative, in partnership with U.S. Soccer and the Soccer Forward Foundation, designed to make soccer accessible to every school across the country by 2030, enabling the bank to positively impact millions more young people.

The short film tells the story of a young girl, ‘Calle’ played by newcomer Nevaeh Derricks. After her life is disrupted, Calle is seen holding on to football as a source of purpose and possibility. As she navigates uncertainty and self-doubt, Sir David Beckham appears as a personification of her inner voice, a guardian only she can see, who guides her. 

Award-winning creative duo 'King She' Radha Ganti and Robert Lopuski directed the film. Freuds created, developed and produced the short film. The film was produced in association with Somesuch. 

In addition to the short film, a 30 second TV commercial will be broadcast across both Fox and Telemundo during their World Cup coverage.