Combining the nation's growing appetite for bold, adventurous flavours with its love of gravy, Bisto has launched a new Peri-Peri Gravy.

To celebrate the new product, Bisto has teamed up with Splendid Communications on a launch campaign that spans PR influencer and social. The brand has enlisted Diversity’s Perri Kiely to serve up Peri-Peri Bisto to the nation.

Following research that the average Brit enjoys 5.6 litres of gravy each year (equating to nearly two months of their life spent eating food with gravy!), the campaign aims to build excitement around the new offering by rolling out in public via an activation at Trafalgar Square.

Britain’s love for gravy runs deep, with Bisto research finding that gravy now ranks as the UK’s second-favourite sauce (16%), behind only ketchup (17%), and ahead of mayo (14%). The research also found that younger consumers are leading a shift towards experimentation, with 41% of 18–34-year-olds adding spice, wasabi, or even peanut butter to their gravy. 

In order to connect with this experimental younger audience, the sampling activation in Trafalgar Square saw Perri dish out 1000 portions of chips loaded with the new spicy gravy. The stunt aimed to bring the campaign’s insight to life through a playful, high-energy experience.

“Bisto is one of the nation’s most iconic comfort brands, so we wanted to create a moment that felt both nostalgic and new. By pairing strong cultural insight with a charismatic, relevant talent like Perri Kiely, we’ve reignited Britain’s passion for gravy - this time with a spicy twist. It’s about driving talkability, taste, and cultural heat,” says Alec Samways, CEO of Splendid Communications. 

As part of the campaign, Splendid captured content of Brit’s reactions to the new fiery flavour to be shared across national media and Perri’s own channels. An Instagram giveaway and video content showcasing the nation’s love of spice made up part of the earned media and influencer strategy. 

Partnering Perri with Peri-Peri and the nation's love of gravy with spice, the culture-first campaign aims to launch Bisto’s new gravy with maximum talkability.