The importance of this collective power is also highlighted by the editorial decision to include a mirror as the 16th spot on the cover, designed to allow the reader to see themselves as a vital part of the change.
Also included in the issue are pieces of writing from Brené Brown and Jameela Jamil while the Duchess interviewed Michelle Obama. The issue also features an interview by her husband Prince Harry with Dr Jane Goodall to explore how we can all look after our world better. Prince Harry is among other members of the Royal family who have also turned their hand to guest editing having worked on BBC Radio 4’s the Today programme. The Duchess of Cambridge previously teamed up with the Huff Post UK while Prince Charles has worked with Country Life.
There has been a somewhat predictable backlash to this September issue, with media responses harping back to the supposed rivalry between the Duchesses of Sussex and Cambridge, while others wondering why the Queen wasn’t chosen to be on this month’s cover star. In reality, the media response to the cover feels out of touch from that of the general public, who are able to finally see people on the front of a high-end fashion magazine that deliver the kind of authenticity that brands often talk about, yet rarely deliver.
By using her platform to deliver positive change, the Duchess of Sussex is successfully moving the dial on what it means to be a royal role model in the age of activism. By choosing to turn their cover into a platform for change in the most commercially important September issue, Vogue is proving its commitment to inclusivity is more than just a PR platform.
In 2007, British Vogue ran 2,020 pages of advertising at an average cost of £16,000 per page and the magazine is the most profitable title in the UK. It is also one of the world’s most recognisable magazine brands, sitting on almost every newsstand in the country, in every waiting room and doctor’s surgery. With this sort of reach, and this sort of commercial offering, the fact that there are 15 changemakers on the cover, who aren’t all supermodels, matters. This is what changing the narrative looks like in action and brands should get on board.