A new campaign from Bumble celebrates the joy of real love by focusing on the happiness of authentic Bumble couples.

The new global multi-channel campaign, ‘For the love of love’, is a celebration of real love and uses the power of storytelling to show audiences what love looks like. 

The campaign is made up of video, out of home, editorial partnerships, experiential activations, member events, influencer and podcast partnerships and social-first content that celebrates Bumble couples.

The out of home element of the campaign is made up of an array of joyful imagery that showcases real couples and Bumble love stories. Photos of couples have been captured by The Collective You and been placed across OOH across cities, including London, New York, Los Angeles, Dallas, San Francisco, Munich, Berlin, Hamburg, Düsseldorf and Paris.

An immersive activation will see Bumble create installations in London, the US, Canada and Germany, centred around love stories. From handwritten letters to wedding invites or Bumble interactions and babies, the immersive installations celebrate the small things that make up a bigger love story.

The brand has teamed up with over 60 podcasts as part of its editorial strategy which will include dedicated episodes, custom segments, host reads and sponsorship in leading podcasts. These podcasts include The Mel Robbins podcast, Goop, We Can Do Hard Things and Arise with Roxie Nafousi. Editorial partnerships spotlighting Bumble couples and their stories will also be seen in the New York Times, British Vogue and Vogue France.

While Singles events in real life see Bumble connect with its users and help facilitate real-life connections. Host-led and invite-only events aim to create a cool and exclusive environment as Bumble strives to engage with communities to make connections. Events will be taking place in the US (NYC, Miami, Dallas), Canada (Toronto, Montreal) Germany (Berlin, Munich), Spain (Ibiza, Madrid), India (Mumbai, Delhi) Brazil, (Rio, Sao Paolo), Mexico City and London. 

The campaign is part of Bumble’s strategy to build more meaningful connections and celebrate love. It comes alongside a new refreshed app experience focused on safety, emotional support, and more meaningful connections, including photo verification, personalised recommendations, and a new dating advice hub.

Bringing joy back to dating, Bumble is connecting with its audience in a variety of touchpoints to build community and celebrate real love.