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Fuel Your Imagination

Cartier launches 2025 digital yearbook

The editorial-led digital experience immerses audiences in the story of Cartier.

Georgie Moreton

Deputy Editor, BITE Creativebrief

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To bring audiences closer to its brand story, Cartier has released a 2025 digital yearbook.

The editorial-led digital experience champions the power of storytelling and translates Cartier’s traditional physical publication into a digital format. The site features 27 articles across three languages that audiences can explore sequentially or freely.

This year’s yearbook focuses on the theme ‘The Panther’, a recurring Cartier motif that features prominently across the articles and visual content.

Cartier has worked with Scandinavian agency 14islands to bring the digital experience to life. The immersive online experience aims to preserve the craftsmanship and storytelling of Cartier’s print edition while adding interactive touches to enhance the reading experience.

The digital experience adds to the traditional editorial experience with video, interactive elements and animation to enrich storytelling. A 3D jewellery showcase where the perspective subtly shifts as users scroll adds depth to the article, bringing audiences closer to Cartier’s designs.

The experience gives audiences an immersive and engaging way to explore Cartier’s stories. The digital space also opens up the story to a global audience. 

14islands supported the project with creative design, technical expertise, and experience delivering complex, content-driven platforms. The team was focused on clarity, rhythm, and ease of navigation as well as on readability, consistency, and visual storytelling rather than technical effects. The result is an editorial experience that users can move through with ease.

The unique digital editorial experience brings audiences closer to Cartier through the power of creative storytelling.

Cartier’s 2025 Digital Yearbook

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Experiential Digital Luxury