Chelsea celebrates Sam Kerr with ‘Samford Bridge’ sign

As Sam Kerr renews her contract with Chelsea Women until 2026 the club has temporarily changed its name

Nicola Kemp

Editorial Director Creativebrief


Since signing for Chelsea in 2019 Sam Kerr has scored 99 goals in 128 matches. She has previously been awarded the Women’s Super League (WSL) Golden Boot and has been a crucial part of the squads that won back-to-back Women's Super League and FA Cup titles.

With such a performance record it's fair to say that news of her renewing her contract with Chelsea Women until 2026 was met with cause for celebration.

To celebrate the news Chelsea FC temporarily renamed grounds ‘Stamford Bridge’ and ‘Kingsmeadow’ making them ‘Samford Bridge’ and ‘Kerrsmeadow’ in her honour. Creating an iconic image which is already all over social media channels.

The signs were installed temporarily at Britannia Gate until 16th June 2024.

Following the success of the club this year - including an unprecedented fifth consecutive Women's Super League championship (seventh overall) alongside record-breaking attendances at the West London stadium, the signing marks the start of a new era in the continued growth of the team.

Chelsea Women striker, Sam Kerr said: “It’s an honour to play for Chelsea and it’s so cool to see the hallowed turf renamed for me - what a welcome home. I have so many memories playing at Kingsmeadow and The Bridge and I’m looking forward to doing that all again next season. I can’t wait to be back playing in front of a packed crowd of our incredible fans doing what we do best – winning and bringing home silverware… I mean we are Chelsea after all.”

The success also comes at a pivotal time for the women’s game from a marketing perspective, with experts citing the ‘second mover advantage’ for women’s football as a sponsorship property.

Lydia Griffiths, Women’s Senior Communications Manager at  Chelsea FC added: “Sam’s a valued member of the club and has been a huge part of this history-making women's team. The Bridge has been Chelsea’s home for nearly 120 years and we know how much it means to Blues fans. We’ve been pioneers for the Women’s game and we will continue to lead the way with our athletes and our Club as we aim to reach even greater heights of success next season.”

Chelsea Women compete in the Women's Super League with home games at Kingsmeadow in Kingston upon Thames with some select games played at Stamford Bridge in West London.

The ‘Samford Bridge’ sign at Britannia Gate, offered fans a chance to celebrate the renewal at the home of Chelsea. Since signing for Chelsea in 2019, the Australian captain has scored an outstanding 99 goals in 128 matches for the Blues. Sam’s contract has been renewed until 2026.

Chelsea samford bridge pt 2.jpg

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