To help reconnect consumers with nature and raise money for environmental cause, Clipper Teas launched a music track titled ‘Sounds of Nature’.

The dance track has been recorded with the help of viral DJ and creator Suat. It blends sounds of the wild with Suat’s signature beats. The song not only aims to reconnect listeners with nature but raised money for a vital conservation project, Sounds Right Conservation Fund.

To celebrate the launch of the track Clipper Teas and DJ Suat  held a one day only rave in a North London tea shop. The quaint location played host to commuters, customers and nature love alike as they danced along to the track while sipping organic Clipper Tea. 

The quiet shop in the heart of the city was filled with music, reconnecting customers with nature and proving that even within the city, the sounds of nature can be heard.

The campaign was orchestrated by Defiant and activated with PR by TASTE. To date the campaign has reached 13 million people with visibility across national news, broadcast and social.

“Like any true challenger, Clipper Teas knows that when you can’t outspend, you have to outsmart. Sounds of Nature isn’t just an ad,  it’s an anthem. A piece of pure entertainment that doesn’t beg for attention but demands it, stopping the scroll and turning passive scrollers into active fans. A dance track that people didn’t just watch, but shared, danced to, and fell in love with.” explains Will Poskett, Founder of Defiant.

Adele Ward, Marketing Director at Ecotone, added: “At a time when so many of us feel disconnected from nature, Clipper Teas is on a mission to help us reconnect. This launch is just the first step on that journey. It’s a brilliant, bold, and fun initiative that not only brings people closer to the natural world, but actively helps protect it.”

Combining dance music, nature, influence and culture, Clipper Teas reinforces its position as the tea that strives to benefit people and nature. 

@suatism Sip along to the sounds of nature I've created the Sounds of Nature track with @clipperteas When YOU listen, they donate to vital conservation projects with the Sounds Right Conservation Fund. Let’s hit our £3k goal! ???????? Head to Clipper Teas YouTube (link in their bio) now to listen and reconnect to nature. #ad ♬ original sound - SUAT