British Summer Time is finally upon us, and Corona is celebrating with a campaign featuring natural sunsets that perfectly resemble a wedge of lime.

A drink associated with the summertime, Corona is best enjoyed with a wedge of lime. The new campaign created by AB-Inbev’s in-house agency celebrates the arrival of summer with a craft focused campaign. 

Capitalising on summer sunsets, the campaign borrows from the natural positioning of the sun. Each day, when the sun sets, it hits the horizon and takes the shape of a lime. A collection of visually striking sunset photography has been layered over with Corona bottles, with the sun serving as the signature slice of lime atop of the bottle. 

A series of OOH executions showcase different sunsets. Carefully curated images have been selected to retain the imperfections of the sun’s shape and colours. The variation and authenticity is designed to echo the unique shape of each slice of lime. 

As the clocks move forward and British Summer Time begins, this campaign celebrates the arrival of summer days and encourages audiences to enjoy the sunshine with a Corona and a wedge of lime.

“As a brand that invites people to get outside and find moments of natural relaxation, we wanted to remind people that there is no better way to enjoy a sunset than with a Corona and a lime. Summer time is served," says Benjamin Pauker, Corona Marketing Director, Europe.

The campaign went live on Sunday, 30^th March, coinciding with the clocks moving forward. It will run across key outdoor sites in London, as well as in press and digital formats. Corona has also partnered with editorial platform Secret Media to inspire people on how to make the most of their extra hour of sunlight in major UK cities.

Finding its signature brand asset in nature, the carefully timed campaign uses craft to connect with audiences and celebrate that summer is on the horizon.