Divine Chocolate, the premium fairtrade and B Corp chocolate brand, has introduced a new look designed to better communicate the brand’s provenance. 

The new packaging, created by Wildish & Co, highlights the Kuapa Kokoo farms and farmers of Ghana who put their heart and effort into making the chocolate. The design pays homage to them as co-owners of the brand and is designed to highlight the brand's ethical and sustainable credentials to shoppers.

According to Divine’s research, ethics and sustainability are increasingly shaping consumer choices, with 44% of shoppers reporting that ethical sourcing is ‘important’ or ‘very important’ to them when choosing chocolate. 

The new packaging is eco-friendly, FSC certified, and fully recyclable. The bars are manufactured in a family-run, carbon-neutral site to ensure an indulgent, premium product with a positive impact on the world. 

Lydia Stubbins, Group Marketing Director at Divine Chocolate, explained: “Great chocolate doesn’t happen by chance, and our new branding reflects the collaboration that goes into each mouth-watering bite while communicating the premium indulgence of our chocolate. From farming to flavour development to our brand identity, every skilled hand that goes into shaping Divine’s ethos deserves to be celebrated and we think that’s reflected in our new look.”

The new packaging is supported by a national television and out of home campaign, live from 15^th February 2026, as well as a revamped website and digital presence for Divine.

Divine Chocolate was founded in 1998 by the Kuapa Kokoo cocoa co-operative in Ghana, who co-own the brand to this day.