Fuel Your Imagination

Global teams up with Barclaycard, Global and Outernet for Jingle Bell Ball

The free event will see performances live-streamed from The O2’s Jingle Bell Ball

Nicola Kemp

Editorial Director Creativebrief


Barclaycard is bringing the magic of the Jingle Bell Ball to Londoners with a free immersive experience at Outernet London.

The credit-crunch friendly, free watch party will take place on Saturday 9th and Sunday 10th December at Tottenham Court Road, from 6pm.

The free event will be a fully immersive digital experience, creating a snowy Winter Wonderland for visitors. The digital experience will be powered by performances streamed live from the UK’s biggest Christmas party at The O2, via Global Player. 

The livestream will be accompanied by an interactive Snow Globe experience. A photographer will be taking photos of guests and there will be a seating area to watch the Jingle Bell Ball, as well as a hot chocolate stand. In addition, there will be Capital’s Jingle Bell Ball merchandise giveaways for Barclaycard customers.

Confirmed artists for Capital’s Jingle Bell Ball with Barclaycard 2023 include: Alicia Keys, Take That, Tom Grennan, Becky Hill, Busted, Rita Ora, and more. The sell out concert is being heavily promoted on Capital.

The performances will be streamed at the heart of Outernet in the 'Now Building’, displayed on floor-to-ceiling digital screens that are four-storeys high, with 360-degree visibility and full directional, surround studio sound.

Mike Gordon, Chief Commercial Officer at Global, explained: “We’re delighted to be partnering with Barclaycard and Outernet London to be bringing the UK’s biggest Christmas party to even more music fans, with a free festive watch party. We’ll see you there on the 9th and 10th December on Charing Cross Road!”

Daniel Mathieson, Head of Sponsorship at Barclaycard, added: “This is our third year as headline sponsor at Capital’s Jingle Bell Ball with Barclaycard, and we’re incredibly proud of the success this event continues to deliver. We’re excited to innovate even further this year and partner with Outernet London to bring the experience to even more customers and fans!”

Outernet London is an immersive entertainment district designed to provide experiences for the public and brands, the likes of which have never been seen before. After a year of being open, it is on target to be the number 1 visitor attraction in the UK. 

Kimberly Anastase Director, Client Services & Activation Management at Outernet, added: “Outernet is excited to partner with Barclaycard and Global to revolutionise the way people experience live events in our fully immersive space across our immense screens. We’re equally proud to invite the public to the UK's biggest Christmas Party through this totally free, digital experience.”

Capital’s Jingle Bell Ball with Barclaycard will also be live streamed on Global Player, and as part of Global’s partnership with ITV, ITV1 and ITVX, there will be a special broadcast featuring highlights from the live shows, broadcast later in December.

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