Heathrow highlights retail options

As people set off on their summer holidays, a colourful campaign from Heathrow encourages holiday markers to start relaxing in the airport by showcasing the range of retail opinions the airport has to offer.

The new campaign titled ‘Be spoilt for choice’, has been created by St Luke’s. It is designed to show the unmatched shopping experience Heathrow passengers can experience before flying off. 

Shot by photographer James Day, colourful creative captures the playful yet sophisticated moments that can be made by the iconic brands and popular retail services available at the airport.

Taking inspiration from fashion, luxury and perfume advertising, the creative focuses on a single striking fashion-forward visual cue and pairs it with a retail option available at Heathrow.

One iteration features a woman confidently wearing three pairs of sunglasses against a striking blue background while another shows a man lost in a music trance while wearing another two pairs of headphones around his neck against orange. A woman caught between sushi or spaghetti indulges in the food retail options available.

The simple yet striking creative executions aim to bring to life the notion that travellers are spoilt for options from the moment they arrive at Heathrow Airport.

“Heathrow’s retail offering is second to none so what better way to prove it than with a campaign that sells it with style, wit and a wink,” says Richard Denney, Joint Chief Creative Officer at St Luke’s.

The campaign highlights that with over 250 stores, shopping at Heathrow offers an unmatched range of choice for travellers before, during, and after their journey.