Heineken launches F1 season ticket competition
The competition will give access to every race on the calendar with flights and accommodation included.
Georgie Moreton
Deputy Editor, BITE CreativebriefThanks to Heineken, one lucky competition winner will receive access to every race on the F1 calendar, flights and hotels included.
The one-of-a-kind pass will unlock a year-long adventure for one lucky winner, where at each destination they will have the opportunity to enjoy the thrill of F1 and connect with other fans.
With the help of creative PR agency, The Romans, the competition is running alongside a star-studded campaign including four-time World Champion driver Max Verstappen, F1TV presenter Laura Winter and Matt & Tommy from the P1 Podcast.
A social media video features current Season Ticket holder Brandon Burgess and the familiar connections he’s made on his F1 journey.
Burgess explained: “It’s been amazing to see how many people have connected with my journey over the past 18 months. From the new friends I’ve met at races, to people on social media and a couple of famous faces too, I’ve been able to bond with so many people over our shared love of F1.”
The Season Ticket launched last year and is highly coveted amongst F1 fans. The pass includes access to every single race on the calendar with the best grandstand seats.
The ticket is part of F1's ongoing partnership with Heineken, as the brand aims to bring fans closer to sport.
Heineken will also present F1 Fanzones throughout the season, as well as global activations, F1 Arcade experiences, and year-round content and campaigns.
Fans can enter now via F1® Unlocked to be in with the chance to win.