‘We just want to make people smile’. As brand positioning’s go, SmileZ, a new digital card platform, offers perhaps the spark of a smile consumers need in lockdown.
While column inches have concentrated on the numerous shortages of lockdown, from toilet paper to supermarket delivery slots, the daily deficit of smiles, a veritable deficit of joy, has received far less attention.
This is where SmileZ comes in; a digital, instant and paper free platform which is supporting creatives. Kate Bosomworth, one of the founders of the new platform, explains that the platform is meeting a need for people to reach out to each other in lockdown.
She explains, “I really do think there’s a behaviour change opportunity”. According to Bosomworth the basic idea for SmileZ comes from recognising the need for people to say hi, check in or say thank you, more than ever before. This creates a ready-made market for instant cards you can personalise and send for less, without any environmental impact.
SmileZ works with creatives and licenses designs from illustrators and artists in return for royalties on each card sold. At the heart of this approach is an emphasis on supporting up and coming artists.
This focus on supporting creative talent is reflected with a particular spotlight placed on visiting artists each month, with Alasdair Spencer as this month’s focal designer.
There is no question that lockdown has brought with it an array of new challenges, both emotionally and economically. With time in short supply and tempers at times frayed, the SmileZ platform is a welcome reminder of the power of a simple thank you, a note, a joke, a beautiful piece of creative work. With an app and a business-to-business offering in the works already there will be more reasons for SmileZ ahead.
Visit the SmileZ website to find out more.