With festival season approaching, ‘I came by train’ is encouraging music lovers to get on track and board the train as a sustainable, stress-free way to travel to Glastonbury Festival. 

Last year, festival goers travelled an average of 122 miles to Glastonbury. Where trains generate up to 67% less CO2 emissions per passenger than car travel, ‘I came by train’ is promoting a more sustainable way to get to the festival.

Supported by Trainline, the campaign aims to raise awareness of the environmental impact of festival travel and present rail as the greener, easier choice. With direct routes to some of the UK’s biggest festival sites, the campaign encourages people to arrive by train.

According to research from the campaign, if just 10% more people took the train  it would save 543 tons of CO2. Every single swap from car to rail saves almost 12 kg of CO2. London, the North West and South West were the top 3 places most people took the train from last year on their way to Glastonbury festival.

As part of the campaign, ‘I came by train’ is working with some of the artists performing at Glastonbury, including Sam Ryder, Self Esteem and Greentea Peng. The artists are using their platforms to promote greener travel to the festival, encouraging their fans to join them in pledging to take the train to the festival.

Sam Ryder, Artist and Singer,  said: "So stoked to get the train to Glastonbury with my band and crew this year as part of the "I came by train project climate movement". We are gonna be playing uno and just generally being smug on the train while saving the planet.”

A total of 20 artists have taken the pledge, showing their commitment to low-carbon travel and inspiring others to do the same.

Natalie Marques, Sustainability Head at the ‘I came by train’ campaign, added:“We know that Glastonbury and music festivals are a huge part of the UK’s cultural fabric — and by choosing to come by train, fans can take pride in making a real difference. This campaign is about turning good intentions into easy actions for the benefit of the planet. Every train journey is a step toward a more sustainable festival experience — and we’re excited to see artists and fans come together to make that happen.

Truant has led the social and music strategy for the campaign, including on-the-ground support at Glastonbury Festival itself. 

Tapping into music and festival fandom to encourage more sustainable travel, the campaign underlines the ease and convenience of train travel. Successfully showing how a small switch can have a huge impact on the environment.