Cash management platform Insignis has launched a multichannel campaign to urge high net worth individuals, businesses, schools and charities to not sit on their cash.

The campaign is calling time on passive savings with a striking new creative campaign featuring the strapline: ‘Don’t sit on it, Insignis it’. 

Created by Uncharted and featuring the world’s most dangerous chair, the campaign targets those with more than £100,000 in cash savings with one clear message: ‘If your money isn’t working for you, you’re losing out.

Abba Newbery, Chief Marketing Officer at Insignis, explains: “This campaign is about showing the cost of doing nothing in the most visceral way we could.” 

She continued: “For an advised client or a finance director holding £750k in cash, the potential missed opportunity is real. That could be a new agency hire, a not-for-profit community project, seven days of word-class recording studio time. The potential to gain over £32,000 of projected interest in one year by accessing more competitive rates is just an unignorable amount of money.”

At the centre of the campaign is a spiky looking chair which the campaign team explains is ‘made of money and menace’. The chair is designed to be a metaphor for the risk of holding onto cash without a strategy. 

It fronts a multi-channel push across national press, digital, out of home and direct mail, with live brand activations to follow throughout 2025. In each creative execution, the danger of sitting on your cash is brought vividly to life through a series of striking chairs - featuring snakes, spikes and teeth - each one an uncomfortable reminder of what’s at stake.

The creative marks the start of a wider brand refresh developed with Uncharted. The new identity, which drops ‘Cash’ from the company’s name, reflects Insignis’ broadened offering, which includes the launch of pensions and ISAs later this year. Visually, the campaign has been designed to trade corporate coldness for understated craft, designed to resonate with a discerning audience.

“We want Insignis to feel more like a members’ club than a bank,” adds Newbery. She continues: “Smart cash management deserves a smarter brand - one that’s premium, modern and intentional, built for people and businesses who expect more from both their money and those they choose to manage it.”

The press campaign appears across The Economist, FT How to Spend It, The Spectator, The Sunday Times Magazine, Investors’ Chronicle and The Week, alongside out of home activity in key London stations including Canary Wharf, Bank and Liverpool Street.

Laura Jordan Bambach, Chief Creative Officer at Uncharted, added: “We’ve evolved the brand and created a distinctive brand platform that influences how Insignis shows up everywhere - now and in the future. Our Uncharted model brings together global talent and technology to get to more interesting and culturally resonant ideas that work. This ferocious campaign proves that creative bravery and emotional impact can thrive in a sector often ruled by rational messaging.”

Since 2017, Insignis has helped more than 14,000 advisers and businesses place £22 billion in assets through its platform.