To celebrate the launch of Jurassic World Rebirth, automotive brand Jaecoo UK partnered up with the movie on a new campaign that blends photoreal dinosaurs with cars.

The ‘Enter the Extreme’ campaign was created by The PHA group and was made up of a TV spot and over 55 visual assets. As well as out of home activity including an Outernet takeover that blended cars and dinosaurs.

Positioning Jaecoo UK within the Jurassic World Rebirth world, the campaign showcases the cars and their features at the heart of the adventure. A hero film blends Jurassic trailer footage with new footage of the cars shot on location in Wales. Dramatic beaches and terrain bring to life the feeling of the extreme and scale. 

The partnership is an equal split of car and dinosaur, with hyper-realism at the core. PHA’s design team worked entirely in Photoshop, combining Universal’s CGI dinosaur IP with JAECOO’s photography. Each car was measured and positioned to scale, with lighting, shadows, and reflections meticulously rebuilt to bring both worlds together seamlessly. 

To ensure the blend of fantastic and real feels as authentic as possible, every pixel was checked across three rounds of feedback from Universal and JAECOO teams in the UK and LA and statics were retouched for photoreal detail.

Alongside the out of home elements of the campaign, the partnership extended into real-world spaces with a Jurassic installation at Alexandra Palace Park.

The campaign also consisted of bespoke content for dealerships across the UK, social components across Instagram, Meta, and YouTube and a full suite of digital including banners to car wraps and digital out of home.

Eric Knight, Client Lead for the Jurassic World Rebirth project, added: “JAECOO has quickly become one of the most exciting and in-demand new car brands in the UK, and this campaign captured that energy perfectly. ‘Enter the Extreme’ was a bold expression of the brand’s DNA — blending cinematic storytelling, cutting-edge design, and cultural relevance. It was a collaborative effort that pushed creative boundaries and delivered real impact.” 

The collaborative campaign shows how craft, production, and creative ambition can intersect with culture to bring movie magic to a product partnership.