To showcase just how far money can stretch at McDonald’s, the fast food retailer, has launched a cheeky out of home campaign making use of a money saving media placement.

The campaign, created with the help of Leo Burnett, features an oversized poster that occupies the confines of a usual poster as well as a large part of the wall it sits upon.

The creative asks audiences, ‘like getting your money’s worth?’ as it spills onto the surrounding wall showing how McDonald’s gets the most value possible. The installation is the first of a series of ‘money saving’ media tactics from the brand.

'Like getting your money’s worth’ is one of McDonald’s longest running platforms, yet it has never felt more culturally relevant than it does right now. This latest campaign for our Saver Meal Deals aims to bring a smile to the nation’s face by celebrating Britain’s shared love of getting a great deal, in a fun, populist way,” explains James Millers and Andrew Long, Creative Partners at Leo Burnett UK.

The work is the latest campaign within McDonald’s ‘Like Getting Your Money’s Worth?’ platform, which has been running for eight years. As the cost of living crisis continues to impact consumers, McDonald’s continues to showcase its value to consumers through humor.