To celebrate the launch of Munch Mix, a new snack from Kerry Dairy Consumer Foods’ Strings & Things brand, an out of home campaign sees the snack come to life as cheese cube characters. 

The campaign, created by BMB, introduces a new set of characters to bring to life the playfulness of the new snack. The creative shows a gang of cheese cube characters from Bloom Design made up of illustrations by Portuguese artist Ricardo Bessa.

Munch Mix is a new Stings & Things snack designed to be a delicious and nutritious addition to any lunchbox. It comes in two new variants, ‘Cheddar Cheese & Crunchy Crackers’ and ‘Cheddar Cheese & Crunchy Pretzels’. 

To bring to life the new snack and appeal to parents of active, hungry children, the launch campaign depicts mischievous, cheesy characters in active situations. The friendly cheese squares play games like hide-and-seek and basketball, and cling to their snacks as they ride a zipwire. 

The creative highlights the many ways that the new product can be eaten by stacking and mixing its combinations. The campaign encourages customers to get creative and embrace the joy of nutritious snacking.

“The brief was to capture the fun that comes packed into a nutritious, handy serving of Munch Mix. Ricardo’s characters let us turn product mechanics into charming, human moments that land with both parents and kids,” says Laurent Simon, Chief Creative Officer at BMB.

Animated versions of the posters will also feature across DOOH sites.Media planning and buying is by Goodstuff. 

The charming character campaign successfully captures the creativity and joy of Strings & Things.