Off the back of the success of On the Beach’s ‘Booking geniuses’ campaign starring Paddy McGuinness, the brand has enlisted the star to create a range of online, social and brand app videos.

Created by Quiet Storm, a new series of cheeky digital videos brings McGuinness' trademark banter to short form. 

Acting as the ultimate holiday rep, the videos see McGuinness behind the desk of a travel agent, acting to ensure that customers of On the Beach book the best deals. 

In his casual summer suit, the short iterations see McGuinness share the perks designed for “Smart Bookers” with his signature cheeky charm. From free airport lounges to personalised weather reports, On the Beach aims to ensure that customers are excited for their holidays from the booking process onward.

The digital campaign is the first time McGuinness will represent On the Beach outside of TV and OOH advertising. The ‘booking geniuses’ campaign made a splash with audiences last year after the ASA received over 100 filed official complaints due to swearing, to which McGuinness was cleared.

In this second year of working with On the Beach, McGuinness will be integrated further across the brand and customer journey into a range of touchpoints, including emails and booking forms.

“Working with Paddy McGuinness and On the Beach has been a long-standing partnership and genuine collaboration that continues to grow creatively, right through the customer journey,” says Trevor Robinson OBE, Creative Director and Founder at Quiet Storm.

"On the Beach customers have the benefit of our app to help them get organised, plus now they’ve got Paddy’s helpful video reminders to make sure their next jolly is smoother than a dolphin's belly,” added Caspar Nelson, Marketing Director, On the Beach.

Through star power and humour, On the Beach’s no-nonsense ambassador helps to ensure customers get great deals and set off on their holidays with a smile on their faces.