The female-founded activewear brand made for women by women, Oner, has increased its focus on experiential marketing with a marathon pop-up.

The brand successfully brought van-life to marathon-life, bringing its ‘Oner Your Recovery’ Van to Covent Garden during the 2026 marathon weekend - offering runners a dedicated post-race recovery experience just moments from the finish line.

Positioned within walking distance of the Mall, the activation welcomed medal-wearing finishers throughout the day, providing a space to reset, refuel and recover immediately after completing the race.

The ‘Oner Your Recovery’ Van was designed to support runners at a critical moment in their performance journey. Alongside guided recovery elements, visitors could explore Oner Active merchandise.

In addition, to celebrate their achievements, 100 female finishers who arrived with their race medals unlocked an exclusive, curated ‘Oner Toolbox’. These gifted recovery kits featured Oner Active apparel alongside post-marathon must-haves- including sunglasses, electrolytes, muscle recovery products, and premium beauty essentials.

In a marketing ecosystem at risk of becoming too transactional, the growth of experiential marketing investment underlines the enduring appeal of getting brands directly into consumers' hands.