Pepsi Max launches festive experience
The ‘Put it on Ice Bar’ offers shoppers a chance to play games, drink cocktails and enjoy the festive season.
Georgie Moreton
Deputy Editor, BITE CreativebriefTo encourage shoppers to press pause on holiday admin and embrace the festive spirit, Pepsi Max has launched a sub-zero festive experience, the ‘Put it on Ice Bar’.
The ‘Put it on Ice Bar’ urges audiences to freeze the mundane and embrace enjoyment in December. The experience is set to open for three days in Westfield Square, White City from the 11th – 13th December.
The daily grind can be relentless, but Christmas is the key time of year where you can put that on hold and bounce those tasks to January - It’s Christmas after all.
Steven Hind, Chief Marketing Officer at Pepsi.
The bar will act as a chill-out zone for festive shoppers and give them a much needed space to pause and embrace some Christmas fun.
"The daily grind can be relentless, but Christmas is the key time of year where you can put that on hold and bounce those tasks to January - It’s Christmas after all", says Steven Hind, Chief Marketing Officer at Pepsi.
He continues: "Pepsi Max’s Put it on Ice Bar is the ultimate antidote to the hustle and stress of working life. It's a fun, firm reminder that you have permission to play and put the boring tasks to one side, so you can prioritise enjoyment this festive season."
The Ice bar will see visitors wrapped up in cosy, ice-worthy attire. Inside, they will step into frozen festivities where they can play games, drink cocktails and enjoy a guilt-free escape from routine.
At a Pepsi Max Ice bar, guests will be served with Pepsi MAX cocktails and mocktails, including Glacier Zest, Polar Truffle and Hot Honey Fizz. A Pepsi Pong table allows visitors to embrace their competitive spirit as they go head-to-head for the chance to win exclusive festive merchandise, from sweater vests to socks. Visitors can also head to an Ice Photo Wall to capture content for their social media feeds.
Shoppers can pre-book a slot at the ice bar online to enjoy guilt-free fun. The brand is also offering some lucky visitors to get their Christmas shopping done for free. As they enjoy time in the bar, Pepsi’s little helpers will handle their present shopping.
The experience is inspired by Pepsi’s Christmas campaign, “It can wait, it’s Christmas after all” which gives people permission to push pause and embrace fun this Christmas.
Bringing to life the ethos of Pepsi’s Christmas campaign, the ‘Put It on Ice Bar’ provides audiences with a unique and memorable festive experience.