Pizza Hut is partnering up with Sky Media and Big Zuu as the sponsor of Big Zuu & AJ Tracey’s Rich Flavours.

The new series sees real-life cousins and rappers Big Zuu and AJ Tracey tour the globe to glimpse into the lives of the uber-rich in pursuit of a taste of the high life. The show taps into Big Zuu’s long standing love of cookery and the cultural firepower of food in the form of fine dining restaurants, chefs, wealth experts and hoteliers.

Pizza Hut has signed up to sponsor the feel-good show, in a collaboration developed by media agency Spark Foundry. The partnership will see the fast food giant build on the excitement of the new series launch to spotlight the moments of joy and togetherness created by sharing food.

The brand will appear in custom idents airing before each episode, made in collaboration with Big Zuu. 15-second and 5-second spots produced by Sky Media showcase Pizza Hut pizzas, including the new Cheeseburger Pizza. The upbeat spots feature voice-over from Big Zuu and celebrate pizza as the ultimate summer food.

The sponsorship also spotlights the Pizza Hut team and brings audiences behind the scenes to celebrate the people who serve up delicious pizzas daily. Branded content that will be rolled out across Sky and Pizza Hut’s Facebook, YouTube, Instagram and TikTok channels sees Big Zuu show off his cookery skills alongside real Pizza Hut staff. 

Big Zuu will also share content via his own platforms to maximise reach and authenticity, and further drive brand consideration and cultural relevance. 

Combining fun and flavour with the star power of Big Zuu and AJ Tracey, the partnership underlines the cultural firepower of food.