Gymnast Becky Downie on how brands can partner with athletes
Speaking at Creative Equalsâ RISE conference, Downie emphasised the importance of authenticity and understanding in building progressive partnerships.
The New Yorker - #ILookLikeASurgeon

During an already relatively contentious year for diversity and feminism, The New Yorkerâs Health, Medicine & The Body Issue addressed the subject head on with their animated cover âOperating Theatreâ by the French artist Malika Favre. The cover depicts four female surgeons peering over the imaginary patient, said by Favre to represent the âfeeling of people watching you lose consciousnessâŠMost people have experienced it but it still remains mysteriousâ.
After the cover was released, a subsequent social media storm ensued, focused around the #ILookLikeASurgeon. Female surgeons around the world got involved, Tweeting photos of their teams in surgery and drawing attention to the lack of visibility for both female and minority individuals in an industry traditionally dominated by white men.
Visit the New Yorker website to find out more.
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