Financial anxiety can be all-encompassing. To bring to life the uneasy feeling money troubles can bring, a new campaign from Revolut creates chaotic environments to show how the brand can soothe troubles. 

Worrying about money is a feeling shared by people everywhere. The ‘Build It Better’ campaign, created by Anomoly, builds on that narrative to position Revolut as a trusted partner to consumers. Revolut acts as an enabler, helping consumers to take control of their finances.

‘Build It Better’ shifts the narrative, empowering consumers to take control of their finances and their futures. 

Different iterations of the campaign feature onlookers standing in spaces as their financial anxieties come to life before their eyes. By reaching for a Revolut card, they break through the overwhelming simulation and are transported into a bright, clear world of freedom and connection. 

The campaign pulls on the cultural phenomenon of ‘backrooms’ to create a feeling of unease. Jeremy Cox, Director of Photography on Backrooms, was enlisted to help create a distinct visual world, inspired by the YouTube phenomenon.

“Anxiety can come from fear, like a monster coming at you, or it can also be something different, and I kind of associated it with something being unfinished, a bit like a messy room, or something that you would actively step in, try and fix if you could. " So I wanted the work to feel a bit unfinished, unpolished, imperfect, to the point you want to feel like when things aren't done, so you get that sensation of what you feel with banking,” explained Leigh Powis, Director of the campaign.

Drawing on the horrors of financial worries, the unsettling campaign sees Revolut act as the antidote to more simple banking.

“With this campaign, we are showing the world that we understand the everyday frustration of managing money across different tools, currencies, and fees—and we can help them do it better. As we sprint toward 100 million customers, our mission remains clear: to build a banking experience that is as borderless and ambitious as our users,” added  Antoine Le Nel, Chief Growth and Marketing Officer at Revolut.

The campaign is currently live in France and is set to launch globally, reaching UK markets soon.