Wall’s teams up with Crocs to launch summer ice cream charms

In celebration of self-expression, this summer Wall’s has teamed up with Crocs to launch a limited-edition run of ice cream Jiibitz charms. 

The playful Crocs Jiibitz charms have been designed to provide a summer twist to any Crocs. 

The bold and colourful collection is made up of miniature versions of Wall’s classic ice creams including Cornetto, Solero, Twister, and Feast. The charms allow Crocs wearers to express themselves and customise their shoes with iconic ice creams. 

The collection launches with a 360 campaign including paid digital, social and an earned strategy, titled ‘Mad For Summer.’ It has been launched in collaboration with Omnicom Group, TBWA\ Neboko, Auditoire Paris and FleishmanHillard London.

"Summer 2026 is all about playing it mad. And we are delighted to be partnering with Crocs to turn that mindset into something people can wear, show and share" says Leyal Eskin Yilmaz, Chief Marketing Officer, Europe and ANZ, and Head of Global Brands Wall's and Cornetto.

The collaboration of the two brands aims to engage Gen Z audiences by combining design, retail and youth culture. Both brands share an ethos of positivity and authenticity. 

"At Crocs, we’ve always championed individuality and self-expression," adds Carly Gomez, Chief Marketing Officer at Crocs.

She continues:  "This collaboration with Wall’s feels natural and captures the energy of summer at its best – bold, playful, and a little nostalgic. ‘Mad for Summer’ invites people to embrace the playful side of style and make the season their own.” 

The Wall’s x Crocs ‘Mad for Summer’ collection launched on 8^th July, exclusively via the Crocs TikTok Shop and Crocs.co.uk. The campaign is supported by earned strategy that aims to position Wall’s and Crocs within popular culture.