Want to watch the Women’s World Cup at work in peace?

Joint’s fake AI generated webinar blocks out your diary to ensure you can give the beautiful game your full attention

Nicola Kemp

Editorial Director Creativebrief


A must attend webinar is taking place on Friday at 9.30am. At the same time as England lines up to play Denmark in the Women’s World Cup.

The good news is the webinar isn’t real, (surely we have reached peak webinar now). Instead, it's a fake AI generated webinar from Joint, created to help ensure fans can watch the Women’s World Cup uninterrupted during working hours.

With the Women’s World Cup being hosted in Australia and New Zealand, the majority of the Lionesses’ crucial matches fall over work time in the morning. The webinar series helps fans block out time in their diary.

Anyone seeking to speak with users during the beautiful game will instead see that the employee is attending the: “Utilising AI In Analytics & Innovation” webinar instead.

According to Joint incognito, the webinar is hosted and run by an AI generated avatar. So, if anyone joins the webinar it looks like a completely legitimate diary event.

No one will suspect a thing.

To sign up to the webinar series click here.

Related Tags

Women's World Cup

Agencies Featured