Obsessed by effectiveness and driven by creativity, Joint is a happy collection of expert strategists, creatives and producers. We place our clients and their business at the heart of everything we do. We relish a challenge and we believe relentless collaboration is our best chance of success.
By delving into the taste of the product and using social listening to gather insights from real consumers, we created emotionally engaging work to stand out in the category and speak to specific audiences. The creative amplified the brand’s personality and playful tone of voice.
Creative agency Joint unwrapped its debut work for Valeo Confectionery with its “Satisfyingly Long Lasting” campaign for Fox’s sweets. Joint capitalised on the long-lasting nature of Fox’s sweets, by imagining what life might be like if other activities lasted a little longer
‘Cleopatra has a change of heart’ answers the question, what would the famous Egyptian queen have done differently if she had a Prime account? And the answer is obviously that she’d have been inspired by Keem Akeem from Coming to America 2 to be a more gracious ruler,
The KETTLE® Chips ‘When it’s special’ campaign, heros the brand’s role as the perfect accompaniment to life’s special get-togethers. The campaign launched online and in OOH, including innovative digital billboards, triggered by weather and events related to crisp eating occasion.
Joint has rebranded Tipi to premium rental brand Quintain Living. An ‘inside-out’ refresh of branding, Wembley Park signage, website, resident app, staff uniforms and merchandise. The integrated campaign ‘Love where you rent’ launches across Digital, Social and OOH channels.
"Best friends" follows a couple as they distract their dog from what could be a traumatic moment for the pooch and it's owners. The film demonstrates the way in which households take advantage of their Amazon Prime membership, all captured as a frozen moment in time.
Amazon has launched a brand new innovation - The Echo Auto. ‘Coming Home’ tells the story of a man returning home. He asks Alexa to turn up the temperature and turn on the lights at his home. We realise he’s not doing it for himself, but for his wife returning to their home.
‘Morning Ritual’ tells an everyday story of a young woman getting ready for work at the start of the day. She gets dressed, greets her dog and makes her morning coffee. It’s only when she checks the weather that we realise how Alexa can help with the seemingly simplest of things.