Voices

Gerety Awards 2023 underlines ‘diversity is more than words’

The 5th edition of the awards that judge advertising through the female lens calls for entries and announces locations and ambassadors for 2023

Georgie Moreton

Assistant Editor, BITE

Share


The 2023 Gerety Awards is open for entries with a reminder that diversity is about more than just words. 

The awards, which are now in their fifth year, judge all advertising, not just advertising made for women, through the female lens. 

In 2023 the need to spotlight and champion the female lens is more important than ever as the pace urgently needs to accelerate to push the dial forward toward greater visibility for half the world’s population.

Named after Frances Gerety, the copywriter who coined the slogan "A diamond is forever”, the Gerety Awards has been instrumental in creating new benchmarks and redefining the standard to which advertising has traditionally been held.

This year, Amy Kean, CEO of Good Shout joins Gerety as Ambassador and Jury President, she explains: “Diversity is more than words, and the most inclusive initiatives have it in their DNA. For too long the spotlight has been focused on one demographic, and The Gerety Awards are making sure that changes.”

When it comes to brilliant women, there is no one-size-fits-all

Amy Kean, CEO, Good Shout, Gerety Awards Ambassador and Jury President

The 5th season of the awards will span across London, Chicago, Dubai, Mumbai, Berlin, Bucharest, AUNZ, Madrid, Bogota, and Stockholm. Jurys across each of the locations will define the winning shortlist and also select an agency and production company of the year from their country. This is chosen from the entrants of the Portfolio Cut.

This year new for 2023 entrants will be able to submit entries for Strategy as well as Emerging Commerce into any of the Gerety cuts for Communication, Media, Innovation, B2B, Health, Pharma, Works for Good, Entertainment, Experience and Humour. Emerging commerce will show new channels that organically use the Metaverse, NFTs, Blockchain, AI, AR and other advanced technologies that support brand development. Entries celebrating strategy will show creative examples of the customer journey and strategic planning that redefined a brand or product.

“I'm in awe of their [The Gerety Awards] rapid growth and stature, and the work they do to celebrate creative women all over the world. These awards provide a benchmark for fairer representation, within a space that's notoriously slow to adapt to the modern world. Being a jury ambassador will be one of the highlights of my year. I can't wait to judge a slew of great campaigns, and proudly reinforce the fact that when it comes to brilliant women, there is no one-size-fits-all." adds Kean.

Joining Kean, the ambassadors leading the executive jury sessions for the 2023 Gerety Awards include:

  • Kathrin Jesse, CEO, BBDO Germany
  • Gia Fernandes, Group Creative Director, Dentsu Creative, India
  • Natasha Romariz Maasri, Executive Creative Director, Leo Burnett MEA, UAE
  • Amy Kean, CEO, Good Shout, UK
  • Manuela Villegas, Co-Founder, Sí Señor, Colombia
  • Gema Arias, Digital Strategy and Creative Director, Kitchen, Spain
  • Simina Zidaru, Managing Director & Creative Director, Tribal DDB, Romania
  • Kim Pick, Executive Creative Director, VMLY&R, New Zealand
  • Nina Kurn, Strategy Director & Senior Creative, McCann Stockholm & Nordics, Sweden
  • Myra Nussbaum, President & CCO, Havas Chicago, USA

To find out more or enter the awards, please click here.

Agencies Featured