Over the last two years, American politics has been impossible to ignore, as has the man at the helm, the 45th President of the United States, Twittering billionaire Donald Trump.
When Trump was voted into power in 2016, shock seem to reverberate around the world. How did we not see it coming? How did a man who said he could stand on Fifth Avenue in New York, shoot somebody and still not lose voters, possibly become President?
Only 56% of Americans who are eligible to vote did so in the 2016 elections according to Vox. And the US has one of the lowest voter participation rates in the developed world, as low as 36% in the last midterms.
Currently the US Senate sits at 51 Republicans and 49 Democrats. This year the November 6th midterm election sees 35 seats up for grabs, so by retaining the seats they have and gaining two, the Democrats could take control of the House. This would have huge implications on the presidency, so encouraging Americans to speak up and use their voice is vitally important for both sides.
And brands aren’t holding back this time in offering their support and their voices. Where once it may have been risky to offer an opinion or show your colours, brands are realising that the polarisation of America is something they can’t ignore.
Although brands have been involved in encouraging voters in the past, the midterms seem to mark the largest push by companies doing what they can to assist the democratic process. The general feeling seems to be that you can’t sit in the middle anymore. As a brand, as an individual, you have to pick your side, and weigh in on it.