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Sometimes the toughest opponents are the ones you can’t see

How AMV BBDO and the Campaign Against Living Miserably (CALM) redefined strength to break the silence surrounding male suicide.

By Nicola Kemp

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#SeeingRed: How Hey Girls harnessed the power of anger to combat period poverty

One in ten women and girls in the UK cannot afford or access sanitary towels or tampons. This barbaric statistic has lit a creative fire for social enterprise Hey Girls, which is turning to the power of anger to tackle period poverty in the UK.

By Nicola Kemp

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UK advertising market poised for a strong rebound in 2021

The latest Advertising Association/WARC Expenditure Report forecasts a 15.2% rise in UK adspend, which will reach £27.0bn.

By Nicola Kemp

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Incentivising change: The launch of Iris’ Carbon Kickback

Iris is encouraging clients to sign up to a new climate charter to put action on the climate crisis at the very top of the marketing agenda.

By Izzy Ashton

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Ecommerce in a post pandemic world

A landmark report from MullenLowe Profero reveals the shift to e-commerce is here for the long run, with significant implications for brands.

By Nicola Kemp

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Where are the Muslim Women?

To mark International Women’s Month, Creative Equals #ChoosetoChallenge the lack of representation of Muslim women in advertising.

By Nicola Kemp

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Breaking advertising’s final taboo: Intimacy in older age

The team behind this year’s TfL Diversity in Advertising Award-winning campaign from Replens and the Gate on celebrating the joy of intimacy in older age, sharing a bold vision and bringing about change on a big stage.

By Izzy Ashton

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Reach, relevance and respect: Understanding the gaming opportunity for brands

Gaming is a mainstream marketing platform for brands, but marketers need to ensure they reflect and respect the gaming ecosystems they appear in.

By Nicola Kemp

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Dr Jart+ and Impero on the shift from ecommerce to experience

The brand’s disruptive new AR-led campaign disrupts category norms and signals the rise of immersive digital experiences in ecommerce.

By Nicola Kemp

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Ad Net Zero brings together cross industry coalition to take action on climate

The group’s supporter base has outlined its action plan to meaningful change in the run-up to COP26.

By Nicola Kemp

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Breaking Strong: Why now is the time for brands to redefine masculinity

Stereotypes in the media and online are fanning the flames of the UK mental health crisis for men under 35 according to new research from UM.

By Nicola Kemp

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Lego’s Julia Goldin on how diversity and digitisation is driving the brand forward

The brand’s marketing chief explained how seeing digitisation as an opportunity rather than an enemy has fuelled brand growth.

By Nicola Kemp

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COVID-19 has exacerbated advertising’s trust problem

The coronavirus crisis has heightened the lack of public trust in advertising, making it vital that the industry remains focused on driving the trust agenda.

By Izzy Ashton

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The long and the short of it is shareholders will be focused on revenue

Shareholders are going to be focused on how firms can deliver against revenue and there will be greater scrutiny on marketing spend with significant implications for the industry.

By Nicola Kemp

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“You don’t need to be making something right now, just making the best of it”

As Ogilvy’s Pipe Apprenticeship scheme begins recruitment for 2021, Helen Matthews, Chief People Officer and two previous Pipe apprentices, Lily James and Naomi Nicholl offer their advice.

By Izzy Ashton

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