BITE Focus

Samsung puts purpose into action with Not A School

Samsung’s educational programme is now entering its second year to educate and empower the next generation of social innovators and pioneers.

By Izzy Ashton

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BITE Focus

Change the Narrative: Why now is the time for advertising to tell the truth about women in advertising

At ZEE MELT 2020, Nicola Kemp, Editorial Director at Creativebrief, argued that now is time to tell the truth about women’s lived experiences in advertising.

By Izzy Ashton

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BITE Focus

“It’s the biggest issue affecting women and children in this country”

How Avon, Refuge and Red Consultancy raised awareness of domestic abuse during lockdown.

By Izzy Ashton

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BITE Focus

“Brands need to act with a conscience”

How Haribo and Quiet Storm kept childlike escapism going during lockdown.

By Izzy Ashton

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“You’ve got to earn your place as a brand”

How WaterWipes and The Brooklyn Brothers pivoted their marketing strategy to be a support network for parents in the midst of the pandemic.

By Izzy Ashton

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BITE Focus

BITE’s Big Lockdown Read: Part 2

Finding time to switch off has perhaps never been simultaneously more difficult or more vital to both our mental health but also our own personal development.

By Izzy Ashton

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BITE Focus

“We’re doing more than selling soap”

How MullenLowe and Lifebuoy put a forty-year partnership to the test to relaunch the brand in the UK during lockdown.

By Izzy Ashton

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BITE Focus

“Sometimes it is good to just switch off and step back”

How CALM and adam&eveDDB worked together to control consumers’ online news consumption in the wake of the Coronavirus crisis.

By Izzy Ashton

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BITE Focus

“Trust your team, trust your clients, trust the work”

Oreo and Digitas on how vulnerability empowered a creative partnership under lockdown.

By Izzy Ashton

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BITE Focus

Sky & Shutterstock partner to offer creative help to SMEs during the pandemic

By giving UK SMEs the opportunity to advertise on Sky for the first time for free, the SME250 scheme underlines the power of an action-orientated approach to marketing in the crisis.

By Izzy Ashton

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BITE Focus

“The only choice is to use it as a force for good”

How Football Beyond Borders and Dark Horses turned to virtual worlds to build connections

By Izzy Ashton

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BITE Focus

BITE’s Big Lockdown Read

In the midst of a fundamental shift in business and society at large, making the time for learning and reading has never been more vital.

By Nicola Kemp

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BITE Focus

From Last Orders to getting back on the bar stool

How Carlsberg and Fold7 elevated brand building in the wake of the Coronavirus crisis.

By Nicola Kemp

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BITE Focus

“If you are a creative, you need an audience”: How ENGINE and Jägermeister got the (virtual) party started

In the absence of physical gatherings, brands stepped in to fill the gaps, to support local businesses and keep people partying, even when they were physically separated.

By Izzy Ashton

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BITE Focus

“Clients get the work they deserve”: How British Gas and The&Partnership showed they are 'Here to Solve', even during coronavirus

Gone was Wilbur the Penguin and the animated world; in his place was ‘Here to Solve’ focused on driving a change of perspective and shifting consumer perceptions.

By Izzy Ashton

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