BITE Focus

Dr Jart+ and Impero on the shift from ecommerce to experience

The brand’s disruptive new AR-led campaign disrupts category norms and signals the rise of immersive digital experiences in ecommerce.

By Nicola Kemp

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BITE Focus

Ad Net Zero brings together cross industry coalition to take action on climate

The group’s supporter base has outlined its action plan to meaningful change in the run-up to COP26.

By Nicola Kemp

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BITE Focus

Breaking Strong: Why now is the time for brands to redefine masculinity

Stereotypes in the media and online are fanning the flames of the UK mental health crisis for men under 35 according to new research from UM.

By Nicola Kemp

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BITE Focus

Lego’s Julia Goldin on how diversity and digitisation is driving the brand forward

The brand’s marketing chief explained how seeing digitisation as an opportunity rather than an enemy has fuelled brand growth.

By Nicola Kemp

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BITE Focus

COVID-19 has exacerbated advertising’s trust problem

The coronavirus crisis has heightened the lack of public trust in advertising, making it vital that the industry remains focused on driving the trust agenda.

By Izzy Ashton

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BITE Focus

The long and the short of it is shareholders will be focused on revenue

Shareholders are going to be focused on how firms can deliver against revenue and there will be greater scrutiny on marketing spend with significant implications for the industry.

By Nicola Kemp

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BITE Focus

“You don’t need to be making something right now, just making the best of it”

As Ogilvy’s Pipe Apprenticeship scheme begins recruitment for 2021, Helen Matthews, Chief People Officer and two previous Pipe apprentices, Lily James and Naomi Nicholl offer their advice.

By Izzy Ashton

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BITE Focus

How advertising is funding climate science denial

Jake Dubbins, Co-Founder of the Conscious Advertising Network highlights the very real situation taking place online, where advertising is inadvertently funding climate change misinformation.

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BITE Focus

Bleed red, think green: A marketing masterclass from DAME’s Celia Pool

At this year's BITE LIVE 2020, Celia Pool, Co-Founder of DAME delivered a marketing masterclass in brand bravery, creating aspirational environmental products and giving back where you can.

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BITE Focus

Lessons from Wombstories: Incredible things happen when you tell the truth about women’s bodies

The team behind the ground-breaking #wombstories campaign from AMV BBDO and Essity talk bravery, complex storytelling and the importance of listening to every woman’s lived experience.

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BITE Focus

Too young to have an opinion, too old to be relevant?

Anna Dalziel, Founder of 40 Over Forty and Director of Brand at Momentum Worldwide and Tag Warner, CEO of GAY TIMES, tackled the advertising industry’s ageism problem at BITE LIVE 2020.

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BITE Focus

“You have to let your inner coach be louder than your inner critic”

The This Way Up panel at BITE LIVE 2020 explored how best to focus on and launch a new project, to build your confidence and take your time.

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BITE Focus

Masculinity in crisis

The stereotypes which surround masculinity have long been out of touch with the real lived experiences of men, as Fernando Desouches, Managing Director of New Macho at BBD Perfect Storm explored at BITE LIVE 2020.

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BITE Focus

She Takes Over Talks: Recognise and represent

The first of adam&eveDDB’s speaker series, #SheTakesOverTalks at BITE LIVE 2020 underlined the need to showcase and amplify the creative work of women in the midst of the coronavirus crisis.

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BITE Focus

Collective consciousness: Learnings from Ogilvy’s internal employee groups

In the midst of the enforced remote working ushered in by coronavirus, employee engagement networks have never been more vital to driving the diversity and inclusion agenda.

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