BITE Focus

How Hendrick’s Gin and Space redefined experiential marketing

By placing experience at the heart of its creative proposition, Hendrick’s Gin has achieved sales growth in a highly competitive market.

By Nicola Kemp

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BITE Focus

Bournemouth

Matt Clarke, Client Director at Walker, is our South Coast tour guide, showing us some of the sights, & explaining why more and more people are swapping city living for a healthy dose of sea air, down in sunny Bournemouth.

By Matt Clarke, Walker

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BITE Focus

‘What’s your name?’: How Starbucks and Iris are championing LGBTQ representation

Starbucks and Iris’ award-winning ad demonstrates the massive power of the creative industries to come together to drive culture through authentic representation.

By Izzy Ashton

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BITE Focus

Diageo CMO Syl Saller: “Who makes the work matters”

Syl Saller, Chief Marketing Officer at Diageo, has underlined the importance of driving diverse creative leadership to create the best work.

By Nicola Kemp

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BITE Focus

Credos Director Karen Fraser: “The opportunity to rebuild trust is clear”

Credos new research underlines the opportunity for industry to rebuild public trust by investing in advertising which makes a clear social contribution.

By Izzy Ashton

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LEAD 2020: The New Age of Responsibility

Industry and government leaders took to the stage at the Advertising Association’s annual LEAD conference to explore how businesses can build trust, act responsibly and inspire societal change.

By Izzy Ashton

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BITE Focus

MP calls on industry to take action to drive diversity and inclusion forward

Nadhim Zahawi MP, Parliamentary Under Secretary of State for the Department for Business, Energy and Industrial Strategy has urged the industry to sharpen its focus on diversity and inclusion in order to drive business growth.

By Nicola Kemp

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BITE Focus

ITV CEO: “Advertising is about amplifying your values, not creating them”

Dame Carolyn McCall, Chief Executive of ITV, has called on brands to take a long-term and authentic approach to purpose-driven marketing.

By Nicola Kemp

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BITE Focus

Winchester

From rural countryside to artisan food and the local brands making waves, Walnut Unlimited’s Associate Director Emily Pitman explores the beautiful, quaint town of Winchester.

By Emily Pitman, Walnut Unlimited

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BITE Focus

How marketers can adapt to the Squiggly Career

The Creativebrief X Squiggly Careers event highlighted how individuals and organisations must shift their approach to career development and talent retention.

By Izzy Ashton

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BITE Focus

BITE’s Top 10 for 2019

From tackling the climate crisis to raising the bar in experiential marketing and ushering in a new era of inclusive creativity, 2019 was a pivotal year for the industry.

By Nicola Kemp

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BITE Focus

Glasgow

It’s the ‘Dear Green Place’ packed with world class venues and locations. Here Frame’s Content Editor, Gregor Kyle, takes us on a tour of a real Scottish city, one which holds more than a few surprises.

By Gregor Kyle, Frame

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BITE Focus

BITE's Big Christmas Roundup

A growing number of brands attempted to spread more mindful joy this Christmas. In a bid to do the same, we’ve rounded up the best of the Christmas marketing we’ve seen this year.

By Izzy Ashton

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BITE Focus

Royal Tunbridge Wells

As the agency prepares to turn 50 next year, Southpaw's MD Tom Poynter highlights the creative culture of one of England's best loved spa towns.

By Tom Poynter, Southpaw

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BITE Focus

Mindful money: How Triodos and The Kite Factory are revolutionising finance marketing

In the midst of a climate emergency and heightened awareness about consumption decisions, Triodos believes encouraging people to vote with their wallets is the key to long-term success.

By Nicola Kemp

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