BITE Focus

“Clients get the work they deserve”: How British Gas and The&Partnership showed they are 'Here to Solve', even during coronavirus

Gone was Wilbur the Penguin and the animated world; in his place was ‘Here to Solve’ focused on driving a change of perspective and shifting consumer perceptions.

By Izzy Ashton

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BITE Focus

“We are on the right side of history if we speak out”: MRSpride on advocacy, representation and insight

MRSpride’s event explored the power of agency, the importance of partnerships and of telling marginalised stories in mainstream culture.

By Izzy Ashton

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BITE Focus

From festivals to out of home when everyone was at home

How HUN Wine and TBWA pivoted its marketing strategy to bring lightness to lockdown with wine in a can.

By Izzy Ashton

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BITE Focus

“If you’re one team, trust is built within it”: How Persil and MullenLowe pivoted to celebrate staying home during lockdown

The brand that has long been the proponent of Dirt is Good and outdoor play, suddenly had a new tagline to offer.

By Izzy Ashton

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BITE Focus

The anti-panic buying model”: How Bother and Wax/On are simplifying the weekly shop

Douglas Morton, Founder of Bother and Ben Hooper, Creative Partner at Wax/On on the power of collaboration, brand self-awareness and being inspired by disruption.

By Izzy Ashton

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BITE Focus

#TheBigMissYou: How Fox and Hare found a silver lining for The Big Issue

How The Big Issue and Fox and Hare turned to creativity in the crisis to fill The Big Issue’s funding gap.

By Nicola Kemp

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BITE Focus

We are not “all in it together”

Research from Mother and davies+mckerr has unpacked how consumer behaviour is really shifting under lockdown.

By Izzy Ashton

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BITE Focus

Love under lockdown: How eharmony and The Specialist Works brought virtual matchmaking to the masses

A relationship of mutual trust enabled this dating giant to seamlessly roll out a new feature, launch it to market and pivot a media plan to help people find love under lockdown.

By Izzy Ashton

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BITE Focus

WACL Gather 2020: Go Further Together

Syl Saller CBE, outgoing CMO of Diageo and Camilla Harrisson, CEO of Anomaly, discussed the importance of psychological safety at work as WACL Gather went virtual.

By Izzy Ashton

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BITE Focus

Stop baking sourdough and #SupportLocal

A new campaign to encourage consumers to support local businesses shines a light on the opportunity to shift consumption habits in the wake of the crisis.

By Nicola Kemp

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BITE Focus

Business unusual: The creative industries offer advice for operating through the COVID-19 pandemic

BITE’s guide to the best agency advice for navigating the Coronavirus crisis.

By Izzy Ashton

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BITE Focus

Birmingham

Will Cole, Head of Sales & Marketing at WAA Chosen, is a born and bred Brummie; proud to be sharing a selection of the fantastic things that Birmingham and the wider region have to offer.

By Will Cole, WAA Chosen

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BITE Focus

“It’s not about selling flights; it’s about being the light at the end of the runway.”

Brave and Flight Centre deliver a masterclass in marketing travel in a lockdown.

By Nicola Kemp

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BITE Focus

“Replicating your office experience at home doesn’t work”: Get Sh*t Done X Creativebrief

Creativebrief partnered with Get Sh*t Done for an international virtual event that explored the new world of work, offering practical advice and support in how to navigate this new normal.

By Izzy Ashton

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BITE Focus

The ‘biggest peacetime challenge’ for the comms industry?

James Thomlinson, Managing Director of One Green Bean explores how brands can find meaning from tougher times.

By James Thomlinson, One Green Bean

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