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Adidas and TBWA\London make it impossible to look away

The Play Until They Can’t Look Away campaign is powered by footballing superstars including Alessia Russo, Lena Oberdorf and Mary Fowler

Nicola Kemp

Editorial Director Creativebrief



Eye-popping skills, jaw-dropping goals and a host of next gen icons ready to take the Women’s World Cup by storm. That’s what our latest adidas campaign is all about. Launched across TV, social, digital and retail, we created adidas’ biggest Women’s World Cup campaign to date.

TBWA\London, London

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