Archive footage, 2D illustrations, 3D animation, CGI and photography combine to create a showstopping campaign for the All England Lawn Tennis Club.

The contemporary campaign successfully brings to life the drama of Wimbledon beyond its core audience of tennis superfans. 

The campaign features an array of ‘like never before moments’ from Wimbledon, turning them into posters and showcasing the high-octane entertainment which comes hand-in-hand with the tournament. 

Featuring tennis superstars such as Serena and Venus Williams, Roger Federer and Rafael Nadal, Bjorn Borg and John McEnroe and juxtaposing them with contemporary history-makers and rising stars including Coco Gauff, Nick Kyrgios, Ons Jabeur and Alfie Hewett; the campaign successfully communicates the breadth of the tournament.

The campaign is backed with a specifically-created soundtrack from electronic producer, composer and DJ, Hudson Mohawke. He has created an electrifying soundtrack, featuring vocals by GiGi Grombacher.

The full length audio track will be made available on all digital streaming platforms, such as Spotify and Apple Music

Usama Al-Qassab, Marketing & Commercial Director for Wimbledon, explained: “You just need to watch one episode of Netflix’s Break Point to understand that we’re at a pivotal moment in tennis. We’re blessed with a raft of new players coming through the ranks, full of passion and hunger, and ready to make their mark on the tour. It's exciting, once in a sporting generation time, and we had to reflect this mood in our new trailer. After all, a day at Wimbledon is always like never before.”

As sports and entertainment continue to merge in new and expansive ways, this campaign successfully highlights the power of storytelling done differently.