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The All England Lawn Tennis Club highlights the true breadth of tennis

The ‘Always like never before’ campaign from McCann London highlights the show-stopping drama of Wimbledon

Nicola Kemp

Editorial Director Creativebrief


All England Lawn Tennis and Croquet Club

We partnered with The All England Lawn Tennis Club to celebrate the stars of tennis, ahead of The Championships 2023 by featuring a historic series of incredible 'like never before' moments at SW19, set to the electrifying soundtracks of hip-hop and electronic DJ Hudson Mohawke.

McCann London, London

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