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Alpro reminds us that there is more than one way to save the planet

Multiple studies have demonstrated that plant-based eating is one of the simplest and most impactful things we can do as individuals to help tackle climate change.

Izzy Ashton

Deputy Editor, BITE Creativebrief



The campaign shines a spotlight on how switching to Alpro’s plant-based foods – whether you become a plant-based barista with your morning coffee or switch up your afternoon cuppa – is a great way for consumers to help save the planet’s resources.

VMLY&R, London

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