AMV BBDO

Maltesers

Account Manager Creativebrief

Look on the light side of disability

The new Maltesers spots focus on the lighter moments in the lives of those living with a disability

Disciplines: Advertising/Creative

Sector: FMCG

Agency: Look on the light side of disability, AMV BBDO

Won the Channel 4 Superhumans award – topical, refreshing.

disruption Community Diversity

The UK-wide campaign ‘World Cup For It’ is designed to showcase how The Sun app keeps the fans at peak World Cup fever 24/7.

Fruitilicious is the latest iteration of the campaign from Quiet Storm.

As World Cup value moves beyond official rights, the smartest brands will be those that understand where football culture is really being created.

Andrew Tindall shares what campaigns are scoring highly in System1’s effectiveness measurement testing this month.

The pressure to show quick returns can prevent long term growth, writes Jordan Shaver.