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Arsenal and Weirdo launch retro collection with a twist

The playful and strategic work aims to reinforce the ever-growing relationship between football clubs and fashion

Josie Shand



Arsenal FC

To launch Arsenal's new 00s-inspired Retro Collection, we parachuted in former player Ray Parlour as the club's new Creative Director. We released a behind-the-scenes mockumentary on the same morning we opened a pop up store in Soho, with queues down the street.

Weirdo, London

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